Creating an eye-catching retail store display can help encourage a customer to buy a product they wouldn’t usually buy, help to shift a slow-moving or short-dated item, highlight a new product, or announce a sale. If your retail store is large enough to accommodate this kind of display (and most are), then you have one of the most inexpensive marketing materials at your disposal. While it is a good idea to consult with a professional, below are some tips that will help you if you want to create a display on your own.

The Elements in a Visual Store Campaign

When creating a visual store campaign, you may want to sketch the design first on paper. Make sure to consider the following elements:

• Simplicity – The most effective retail displays are incredibly simple. You want to show the customer the product, and encourage them to buy it. They don’t want to be bombarded with extra information or clutter, as this will do the opposite of what you want.
• Signage – This is something that a lot of retail displays miss, but it is very important. Make sure that the item price is clearly labeled.
• Lighting – The display needs to be clear so that the customer can see what it is. If you don’t have bright lighting in your store, consider lighting the display to make it a focal point.
• Color – Different colors evoke different moods and feelings. Bright colors like orange and yellow encourage a customer to pick up the product and buy it.
• Size of the Objects – The largest objects should be placed at the bottom of the display, though they should still be easy to pick up.
• Balance – Aim for an asymmetrical balance here. Symmetry may look good, but as soon as a few products are picked up, the display will look lopsided.

Further Tips

In addition to the above, you may also want to consider the current season. In the fall, you may want to include pine cones and leaves in your display, while in the winter, pictures of snowflakes and presents always work well. Ask your employees’ opinions too – they may have some great ideas.

If you need some help building an eye-catching retail store today, set up an appointment with the best PoS consultant in Colorado. We can advise you on what does and doesn’t work in a retail environment.